The long-awaited AUTO 25 & Mobility event made its return after a hiatus since 2018. Nissan’s goal was to create an exhibition stand that attracted visitors with its accessibility, kept the cars at the center, and offered an immersive experience — a place where people would want to stay and spend time.
We initially designed the stand using 3D modeling, which allowed for the evaluation of visual and functional solutions in advance. The goal was an immersive visitor experience where the future of motoring met Nissan’s brand traditions in a unique way. Modern LED lighting solutions combined with Japanese aesthetics created a stage where the cars took the leading role.
Multi-sensory elements were utilized to create this experience: the stand’s café served green tea and mochi pastries. Additionally, visitors could have a Japanese-themed photo taken by an AI robot camera as a keepsake.
The exhibition stand as a whole—its visual impact, usability, and functionality — garnered significant attention and praise. The stand was also one of the most photographed locations at the AUTO 25 & Mobility fair.
