The Posti Impact day

The main message of Posti’s breakfast event focused on the company’s strong experience as an expert of direct marketing and customer marketing. The interactive and motivational talks by the keynote speakers highlighted the data utilization possibilities.

The objective of the event was to strengthen Posti’s image as a modern and professional marketing partner in the eyes of the target audience.

Results

• 95% of the attendees said that the event met or exceeded their expectations
• 93% got new ideas for their own work from the event content
• 17% said that they could very likely use Posti’s data and analytics services
• 56,9% said that they could use them quite likely