An umbrella manifesto was created for the event, combining the different views of success by the client, partner brands and influencers into one unified concept. The brand manifestos were presented audiovisually and emotionally during the evening show that also involved VIP models.
The manifestos communicated what the core of operations and success meant for each partner and what their success factors are.
There is no shortcut to success – you can only achieve it by using a map.
The manifestos communicated what the core of operations and success meant for each partner and what their success factors are.
