An attractive and branded exhibition stand
NCC participated for the second time in the largest real estate event in the Nordic countries, Business Arena Helsinki. We designed and implemented a suitable stand concept for the event, which invited the fair trade audience to get acquainted with the construction company’s projects and reference sites. The aim was to encourage encounters and interaction, communicate essential company themes and strengthen the brand image.
In the design process, we paid attention to the visuality and functionality of the stand. We created a Lounge-style section that resonates with NCC’s way of doing business in a modern atmosphere. Its colour scheme highlighted the company’s renewed brand image and wood as a material message of sustainable construction. At the centre of the stand, we placed a large gallery wall of selected construction sites, which caught the eye of visitors from afar. The gallery wall consisted of digital screens and still images with frames.
The barista, which served speciality coffees to the visitors, also brought attractiveness to the stand. The coffee could be enjoyed casually at the vertical tables while chatting with the representatives. Thus, the visitor experience at the booth was refreshing, multi-sensory and inspiring. The customer was satisfied with the result, and the exhibition stand received positive feedback.
Event: Business Arena Helsinki, exhibition stand
Services: Project management, planning & concept work, graphic design, production