A high-class anniversary with a hybrid implementation

Together with its staff, Mehiläinen celebrated its 112th anniversary with a spectacular hybrid event. The goal of the joint celebration was to show gratitude to employees at the end of a challenging year with Covid-19. Thousands of Mehiläinen staff members from all over Finland took part in the interactive and entertaining hybrid event, 600 of them on-site and the rest from their families or workplaces with their colleagues.

A common and equal participant experience for everyone

We designed the event content focusing on the participant experience of two different audiences – the spirit of togetherness was raised both on-site and in the distance. The magnificent show took off, taking into account the distance views of the main stage and side stage. Touching video greetings were seen on the screens, and live connections were made to several party venues. The evening offered a great set of entertainment, top Finnish artists and musicians, and a renowned presenter duo. The event was streamed as a multi-camera production that conveyed the feel of a world-class event to remote audiences.

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Customer: Mehiläinen
Event Model: A hybrid event
Number of participants: 600 + 2500
Services: Event concept, content design, scriptwriting, event production, event management, photography and video production