The customer wanted a single, smooth and seamless theme which would combine a seminar and a banquet. We created an experienceful event concept “Korttelijuhlat” (Block Party) which symbolized positivity and community spirit, naturally highlighting the customer’s strategic focus points and content.
Using the block party concept, we could communicate a collective and open urban culture, enabling deeper insights on how the habitation will develop in future. The blocks consist of houses, the houses of apartments – positivity and community spirit. The key messages were included in the different phases of the block party and were presented at the event facilities. Everything formed one smooth, intense and seamless party.