We created the umbrella concept “One DSV. One home”. The new premises of DSV were included into the heart of the concept, creating a concrete image of home. The warmth and community spirit, the characteristics of home, left a strong memory of the event message: “This is the new home of DSV.”
The dramatic structure of the whole event followed the concept theme through various elements, surprises included.
The event started as a cocktail event, but, to everyone’s surprise, it changed to a house party. The guests were guided into the new premises by using a narrational video, which perfected the targeted “wow” effect.