Live event is the king of encounters
Emotion is at the centre of marketing – As people, we are influenced and change our thinking when we are surprised; we get new experiences or experiences outside of our familiar everyday environment. Anyone who wants to make an impact should aim to generate emotion because emotion leads to action. The best way to create a feeling is in face-to-face meetings in a controlled environment where distractions can be minimized.
We plan and implement business events regardless of location – seminars, annual celebrations, launch events, personnel events, training, and trade fairs – all situations that are considered encounters.
Of all forms of marketing, the popularity of live meetings is growing the fastest. Now is the right moment to plan impressive and experiential encounters and achieve results. Let our Event architects help!
The most effective marketing channel
With the help of event design, every step of the experience can be planned precisely in advance: what kind of environment it will be, what the participant sees, hears, smells or tastes, and how the arc of the event’s drama is created. In a well-constructed encounter, one travels through different emotional scales influenced by the senses. The experience creates a more vital and longer-lasting memory trace when all the senses can be utilised. Personalizing the participant experience also increases relevance and strengthens the individual’s experience.
Do you know how to create an event that is both experiential and effective?
Don’t worry; we have solutions for that! So get in touch, and we’ll create an impressive live event that matches your wishes!
The format advantages:
Utilization of all senses
Clear communication
A stronger memory trace
Higher degree of networking
A more manageable participant experience
Contribution of participants
